A Lesson in Engagement

I've blogged about this before, but it is worth re-posting.  This framework is invaluable for thinking about how to engage your customers, stakeholders and anyone for that matter who you want to believe in your idea - your "tribe". The very talented folks at Seattle-based Groundwire, a technology consulting group, have developed an insightful framework for how to think about your customer & tribe engagement, rightly named "the Engagement Pyramid."

Non-profits and for-profits alike will benefit from understanding this ladder approach to building strong relationships with your target consumers.  

Check out the full details of the Engagement Pyramid here.