A Lesson in Engagement

I've blogged about this before, but it is worth re-posting.  This framework is invaluable for thinking about how to engage your customers, stakeholders and anyone for that matter who you want to believe in your idea - your "tribe". The very talented folks at Seattle-based Groundwire, a technology consulting group, have developed an insightful framework for how to think about your customer & tribe engagement, rightly named "the Engagement Pyramid."

Non-profits and for-profits alike will benefit from understanding this ladder approach to building strong relationships with your target consumers.  

Check out the full details of the Engagement Pyramid here.

What Are You Talking About?

What are you really talking about on your blog or web site?  Want to see a beautiful visual of your words?  Check out Wordle.  It will take you 10 seconds to create it - you just enter the URL of your web page or blog that has a feed.

You may be surprised at the words you use often and what those words are saying to your customers, friends or community.  What words do you want to see on your Wordle?

Here is what the Spark & Hatch blog is talking about:

Gobbledygook

Great (and free) ebook from marketing veteran, David Meerman Scott, on writing messages tailored for your audience that focus on how your business, product or service solves their problem, versus blathering on about features.......worth the read!