From the book:
"As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognized as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you’re in late you get lost in the cacophony.
With a new product, if you get first to market in a hot category, your initial momentum may give you an
advantage for many years. If you’re an early adopter on a social media platform, you build a larger following
than those who join later. If you’re first to engage the market, people notice and your offering gains valuable
attention. If you react early and connect with customers as their concerns arise, they see you as thoughtful
and caring."
