A Lesson in Engagement

I've blogged about this before, but it is worth re-posting.  This framework is invaluable for thinking about how to engage your customers, stakeholders and anyone for that matter who you want to believe in your idea - your "tribe". The very talented folks at Seattle-based Groundwire, a technology consulting group, have developed an insightful framework for how to think about your customer & tribe engagement, rightly named "the Engagement Pyramid."

Non-profits and for-profits alike will benefit from understanding this ladder approach to building strong relationships with your target consumers.  

Check out the full details of the Engagement Pyramid here.

How to engage your tribe

The very talented folks at Seattle-based Groundwire, a technology consulting group that works exclusively with environmental non-profits, have developed an insightful framework for how to think about your customer & tribe engagement, rightly named "the Engagement Pyramid."


Non-profits and for-profits alike will benefit from understanding this ladder approach to building strong relationships with your target consumers.  


Check out the full details of the Engagement Pyramid here.

The Attraction Economy

You've heard it before, but you may have forgotten it:  Now, more than ever, customer loyalty matters.  It is far more expensive to acquire new customers than to keep & grow existing ones.  When budgets are tight and consumers are spending less, this is even more important for your organization to keep in mind.   And when you do spend on customer acquisition & engagement, spend on those tactics that attract customers who will stay with you for the long-run.  This means you can't keep offering 25% off to meet your revenue goals because you will end up with more price-sensitive consumers who won't be willing to pay full price in the future.  
The key is to "draw" consumers in with your brand in such a way that resonates with them on an individual basis.  Need help defining your brand or understanding how to draw in customers with your brand?  Email me for help.