A Lesson in Engagement

I've blogged about this before, but it is worth re-posting.  This framework is invaluable for thinking about how to engage your customers, stakeholders and anyone for that matter who you want to believe in your idea - your "tribe". The very talented folks at Seattle-based Groundwire, a technology consulting group, have developed an insightful framework for how to think about your customer & tribe engagement, rightly named "the Engagement Pyramid."

Non-profits and for-profits alike will benefit from understanding this ladder approach to building strong relationships with your target consumers.  

Check out the full details of the Engagement Pyramid here.

How to engage your tribe

The very talented folks at Seattle-based Groundwire, a technology consulting group that works exclusively with environmental non-profits, have developed an insightful framework for how to think about your customer & tribe engagement, rightly named "the Engagement Pyramid."


Non-profits and for-profits alike will benefit from understanding this ladder approach to building strong relationships with your target consumers.  


Check out the full details of the Engagement Pyramid here.