Telling Your Brand Story.....Without Saying a Thing

Your brand story is not actually about you.

Your brand story is about your customers.

And in fact your brand story is not about words or about what you "say"; it is about action your brand takes on behalf of your customers and the benefits they receive from interacting with your brand.

A prime example is Zappos.  Instead of just saying "We have great customer service", they offer free shipping both ways and allow returns for up to one year.  If you have ever interacted with a Zappos customer service agent you know how friendly, responsive and earnest they are.  In fact, they can usually get you what you want, or do better than what you want (exceeding expectations).  The Zappos brand story of great customer service is told through these actions & interactions.

How is your brand story told?

Need help bringing your brand story to life?  Email me.