Does your marketing plan answer these 5 questions?

1. How do your marketing strategies & objectives support the critical organizational goals?
2. How are you measuring each marketing initiative?
3. What is your target cost per acquisition?
4. What is the customer lifetime value of your target customer?
5. What are your alternative strategies if things change?

These questions are fundamental to your plan, in addition to many others that I'll touch on in future posts.  If your plan answers these it means that you are headed in the right direction in order to move your business or organization forward and spending time on the right things.

If your plan does not answer these questions, get to work understanding where you are falling short.  Get your team together and answer them together.  Be prepared to change what you are working on after answering them......

Of course, I am assuming your marketing plan answers "Who is your target customer?" because that is fundamental. How well do you know your customer is an entirely different question.  Read this to get inspired on that topic.

Oh and if you said your target customer is everyone - don't believe yourself. Read this.