A great blog post by Brian Massey who really gets how to think about and use social media tools to help drive your business. This is about thinking through your social media strategy as part of the entire marketing funnel from awareness to referral. Check it out:
Finding customers is one thing, as HVAC businesses can use all types of Social Media in order to generate thousands of leads. The real trick comes when it is time to convert all those leads to actual customers.
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