Q. You are considering whether to start a social networking effort on behalf of your company. Can that kind of exposure be beneficial?
A. In many cases, it can be. As an employee, you are an extension of your company and can enhance its brand by connecting with current and potential customers on sites likeFacebook and Twitter, as well as through blogs. Social media can be a powerful tool for listening to customers and building a reputation for responsive service, says David Nour, chief executive of the Nour Group, a business development consultancy in Atlanta, and author of “Relationship Economics.” “You get real-time feedback and can engage with customers quickly to answer questions or help them solve problems.”
If your company is about to release a new product or service, for example, social media can spread the word and increase your reach exponentially, he says.
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