Which one are you? Are you (and your product or service) addressing a real, unmet need - a pain point that your target customers have & feel deeply, therefore making your solution a must-have? Or, are you trying to sell a vitamin - a nice-to-have product or service? You need to be the aspirin.
If you are a vitamin, consider how you could change your product, service or delivery of it in order to become an aspirin. Your target audience will thank you, and reward you for it.
Fast Company addressed this very concept in a recent article. Worth a read - the Felt Need.
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