Do you inspire your customers?

Think about inspirational leaders and brands.  Do you know why they inspire you?

Think about you and your business.  Are you inspirational?  Does your product, brand or service inspire your customers or clients?

Simon Sinek, anthropologist turned marketing professional, argues that inspiring others is all about why you do what you do - your purpose or your cause. It is not what you make or what you say that delivers the inspiration.

Find 20 minutes today to watch this video of Simon Sinek talking about his simple, but enlightening principle for inspirational leadership. He stresses the idea that people choose to do business with you because of the "why", not the "what"  - and his examples using Martin Luther King and Apple really help bring it home.