The New Faces of Social Media | Fast Company

Interesting article in Fast Company for marketers grappling with how to make the most of their social media marketing initiatives.


Key insights:
Identifying and engaging the influencers in your space, that matter to your target audience, can have dramatic impact on growing your brand awareness in a genuine way. This means someone your customer trusts is sticking up for you, spreading your ideas. 


As this article highlights, it is critical you take an authentic approach and partner with the influencers to bring interesting & relevant ideas to your customer, not just a promo for your product. Think longer-term about building relationships, not making a quick sale. Social media presents a unique opportunity to do that. Are you part of it? If not, get going!


The New Faces of Social Media | Fast Company